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First Look: Mobile Marketing Association Reveals the Shortlists for the Global and North America SMARTIES Business Impact Index

michael3 mins

As mobile becomes “central to building business growth for brands,” per the Mobile Marketing Association, the MMA has revealed the…

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  • Announcements
  • Marketing Strategy
  • Mobile Marketing
  • News

MMA Announces Mobile Marketing Leadership Forum Speakers

michael4 mins

News: The Mobile Marketing Association (MMA) today announced marketing leaders from brands including Budweiser, The Coca-Cola Company, Hallmark, Samsung and Twitter…

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  • Marketing Strategy

MMA Joins Industry Forces in Proposing Updates to Ad Measurement Guidelines

Kevin Matthies3 mins

IAB (Interactive Advertising Bureau), the MRC (Media Rating Council), and the MMA (Mobile Marketing Association), with the expert technical support…

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  • Announcements
  • Marketing Strategy
  • Mobile Marketing
  • News

MMA Finds That More Than 75 Percent of Marketers Share This Goal

jaredreitzin3 mins

A recent survey released from the Mobile Marketing Association shows that 75 percent of marketers say they will adopt a…

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  • Mobile Marketing

Mobile and Creative Strategy Must Go Hand in Hand According to New MMA Report

Kara Kamenec2 mins

Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, together with Kantar Millward Brown released its…

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  • Marketing Strategy
  • Mobile Marketing

Webinar: Raising the Bar for Omnichannel Commerce

EmmaM2 mins

Thinfilm Electronics and the Mobile Marketing Association have announced a webinar scheduled for this Thursday, October 13. What does ‘reality’…

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  • Mobile Barcodes
  • Mobile Marketing

MMA News: Mobile Marketing Association Launches Marketing Attribution Think Tank

Kevin Matthies3 mins

Addressing what marketers say is their biggest concern, marketing attribution, the Mobile Marketing Association, along with two dozen of its…

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  • Announcements
  • Marketing Strategy
  • Mobile Marketing
  • News
  • Platforms

MMA Announces 2016 Global Smarties Awards Shortlist

michael2 mins

On Wednesday, the Mobile Marketing Association has just announced the shortlist for the 2016 Global Smarties Awards. Per the familiar…

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  • Mobile Marketing

mCordis Rolls Out Online Mobile Marketing Training Courses

Kevin Matthies2 mins

mCordis, a mobile and connected marketing education and advisory services company, announced this week the launch of a portal for…

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  • Mobile Marketing

Webinar: Making Mobile Marketing Better Through Data Science

michael2 mins

Want a helpful tip on how to make mobile marketing better through data science? If you can wait until July…

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