Hello, 2017: Is Your Mobile Marketing Ready to Compete?
The following is a guest contributed post by Dale Carr, CEO and founder of Leadbolt. Brace yourself for a fiercely…
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Go2mobi Boss Shares People-Centric Ad Strategies
The following is a guest contributed post from Tom Desaulniers, co-founder and president of Go2mobi. Mobile apps, from social to…
Marketers Will Zero In On Mobile and Consumer-Generated Content Strategies in 2017
Marketers are already gearing up for 2017 and a new survey reveals what that might look like. According to the…
WEBINAR: Tips For Crafting a Better Mobile Experience For Holiday Shoppers
This week, MMW learned what’s planned for an upcoming webinar you’ll want to check out. Presented by Michael Trapani, Product…
How the Role of Enterprise Marketers is Evolving with Mobile Apps
The following is a guest contributed post from Polly Alluf, VP of Marketing at Insert. In the old times, the relationship…
Webinar: Accelerating Your Integrated Marketing Strategy with Mobile and Location Data
Mark your calendar for this Wednesday. The folks at PlaceIQ and the Mobile Marketing Association are hosting a new webinar…
Opinion: Understanding the Important Role of Data in Personalizing Marketing Experiences
The following is a guest contributed post from Kym Reynolds, a senior marketing advisor for SmartFocus. Your customers are engaging…
Study: Location-Based Marketing Becoming ‘Essential’ to Remain Competitive
Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd:…
Op-Ed: Mobile in 2016 Will Focus on These 5 Markets and Trends
The following is a guest contributed post from Mark McDonald, Co-Founder and Co-CEO of Appster. With well over two billion…
What’s Next For Brands’ Social Marketing Strategies?
The following is a guest contributed post from Margie Kupfer, Vice President of Marketing at 3Cinteractive (3C). It’s no secret…