The folks over at long-standing digital marketing agency White Horse have published an interesting new infographic that details the concept of “in-aisle” mobile engagement and it’s increasing growth in recent years.
The data used for the infographic stems from a report White Horse published last year called “The Future of In-Aisle Mobile,” in which the agency conducted a first-of-its-kind ethnographic study on consumer use of smartphones to aid in-aisle shopping. The result was a dramatic picture of the gap between consumer mobile behavior in the aisle and retailers’ readiness to channel that behavior into customer loyalty and sales.
In creating the report, White Horse surveyed 390 smartphone users and turned six of the most interesting findings into the below infographic. The free report is available for download here.
