Econsultancy: Better Analytics Needed for Better Digital Marketing
If there’s any doubt that data-driven marketing and online content personalization is the way of the future, the recent study…
digital marketing
Read More
For Marketers, the Doing is in the Data
According to a recent post on mobileStorm’s Digital Marketing Blog, data continues to be a major driver of today’s digital…
Infographic: Are You on the Road to Modern Marketing?
It doesn’t take much to recognize just how much marketing has changed over the course of the last century. From…
Apple Reportedly Taps New Digital Marketing Talent
Apple is bringing in the big guns for the future of its digital marketing efforts, particularly with regard to social…
Creating A Path For Success
In order to achieve success within your start up, or business of any size, you must create a solid plan…
Doing the Digital Dance: Marketing, Information, Technology Will Have to Tango to Transition to Digital
“The only way to make sense out of change is to plunge into it, move with it, and join the…
MMW Op-Ed: How to Score Digital Ink and Become a Reporter's Favorite News Source
The following is a guest contributed post from digital marketing expert Ginny Grimsley, a panelist at the upcoming Tampa Bay…
Beauty and the Blog: Images, Video Drive Engagement
In the beginning was the word. And then — if you want any readers — photos, images, pie charts, and…
Barker Takes a Bigger Bite Out of Digital Marketing
Barker is barking up digital marketing’s tree more aggressively than ever. The advertising and interactive agency has just acquired BrandWire,…
The Intangibility of Digital ROI is its Biggest Challenge
The bottom line of marketing has always been simply this; what’s the return on investment or ROI? Before the digital…