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IBM

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IBM, Salesforce Strike ‘Landmark’ Global Strategic Partnership

Kevin Matthies3 mins

IBM and Salesforce have confirmed a new global strategic partnership of epic proportions. The objective of the coupling, we’ve learned,…

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  • Announcements
  • Mobile Marketing
  • News
  • Platforms

Pitney Bowes, IBM Team Up to Power ‘Advanced Geospatial Analytics’

michael2 mins

MMW was briefed on Tuesday by a powerful new pair in the analytics space. At IBM World of Watson 2016…

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  • Mobile Marketing

IBM Touts Next Generation of MobileFirst Foundation Designed for the Cloud

Kevin Matthies1 mins

IBM has announced the next generation of IBM MobileFirst Foundation now available on the IBM Cloud to “simplify and accelerate…

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  • Marketing Strategy
  • Mobile Apps
  • Platforms

Big Blue Touts Bluemix OpenWhisk Tools for IoT App Development

michael1 mins

IBM has lifted the veil on several new attribute of its ‘Bluemix OpenWhisk,’ which is hailed as an event-driven programming…

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  • Announcements
  • Mobile Marketing
  • News
  • Platforms

Report: Security First Insurance Boosts Mobile Customers

MikeR1 mins

IBM announced Wednesday that Security First Insurance, a Florida-based homeowners insurance company, has deployed the IBM MobileFirst platform to enhance…

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  • Announcements
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  • Mobile Partners
  • News

MasterCard, IBM Want to Make Big Data Work for Smaller Businesses

Kevin Matthies1 mins

This week, IBM and MasterCard announced a new partnership, one meant to offer smaller merchants real-time, analytics-based market insights on…

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  • Mobile Marketing

IBM Dishes on Acquisition Plans for Digital Marketing Company

jaredreitzin1 mins

On Thursday, IBM announced its intent to acquire Resource/Ammirati — a US-based digital marketing and creative agency. The objective of…

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  • Announcements
  • News

The Widening Worldwide Reach of Wearables

Kevin Matthies1 mins

The wearables market is just starting to surge and will experience continuing growth as second- and third-generation iterations come on…

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  • News
  • Technology

IBM Announces #100 MobileFirst for iOS Apps in Partnership with Apple

Kevin Matthies1 mins

IBM and Apple are best buds these days. In fact, IBM just announced that the company has delivered more than…

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  • Marketing Strategy
  • Mobile Apps

Reading Our Minds: IBM’s New ‘Watson Trend App’ Predicts Hot Products for Holiday Season

Barton1 mins

It’s a new “cognitive app” designed to reveal consumer preferences for what are destined to be the most desired holiday…

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