Digital Marketers to Open Their Wallets Wider Next Year
In 2014, the average company spent just over 10% of its annual revenues on marketing activities, according to a recent…
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Digital Marketing's Growth Faces Few Headwinds
No one expects digital marketing’s surge to decrease any time soon, especially with most other channels definitely dropping in popularity….
Digital Ad Agencies Stymied by Rapid Growth, Management Challenges
As digital advertising continues its rapid growth and surge to dominance in the advertising industry, digital ad agencies are struggling…
Infographic: The Timeline of Google’s Game Changers
Seventeen years have passed since Google.com was registered as a domain name (September 15, 1997, to be exact). The name…
Small Business Owners Embracing Digital Advertising at an Escalating Pace
A recent report by local marketing research firm Borrell Associates found that most small business owners rely on some form…
Cross-Channel Marketing: Only for the Committed Ten Percent?
Consumers now leapfrog from one device to another throughout a typical day. From a home laptop to a smartphone on…
Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea
There’s an interesting commentary by Kevin Tynan recently published on the American Banker website. In his essay, “Banks Have a…
Kudos to the Goofy Gecko: Rocket Fuel Study Says Geico is Top of Mind, Digital Ads Outperform TV Spots
What works for automobile insurance companies? According to a recent Rocket Fuel study, digital display ads are about nine times…
Infographics: Visuals Are the Most Effective Marketing Tool
Did you know that the use of visualized information on the internet has increased 9900 percent since 2007? That’s big….
Digital Marketing, Adobe and $10 Billion Worth of Opportunities
At the recent Adobe Digital Marketing Symposium in Singapore, the CEO of Adobe, Shantanu Narayen, talked about his $4 billion…