Nielsen Study Confirms Airport Advertising Effectiveness
Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO), and a subsidiary of iHeartMedia Inc., announced today…
Mobile Advertising
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First Look: Barometric Division of AdTheorent Spun-Out as Separate Business
Media Release: Barometric, MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, today announced parent company AdTheorent,…
The Unique Battleground of Mobile Fraud
The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known…
First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK
This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK),…
First Look: AdColony Receives TAG Certification for Fighting Digital Ad Fraud
MMW learned ahead of the weekend that AdColony has been granted the coveted Certified Against Fraud certification by the Trustworthy…
Altice USA Aims to Deliver ‘Simplified’ Multiscreen Advertising and Data Solutions
On Friday, MMW was privy to the official word that Altice USA — one of the largest broadband communications and…
CAKE by Accelerize Sponsors IAB Performance Marketing Trends Seminar
Accelerize and its digital marketing software division CAKE announced this week that the company will be sponsoring an Internet Advertising…
KRAVE Jerky Just Set the Standard for Location-Based Advertising with inMarket; Drives a 3.8x Increase in Key KPIs
Jerky is gaining popularity as a go-to snack among many consumer groups — making up a $2.8 billion category with…
Tapad Partners with Flashtalking to Create ‘Impactful Attribution Modeling Strategy’
Tapad, a company reinventing personalization for the modern marketer, announced this week the “impactful results” of its strategic partnership with…
InMobi, GeoEdge to Regulate Ad Quality Standards and Improve User Experience
InMobi, a global independent mobile advertising platform, recently confirmed a partnership with GeoEdge, a leading provider of ad security and…