MMA Joins Industry Forces in Proposing Updates to Ad Measurement Guidelines
IAB (Interactive Advertising Bureau), the MRC (Media Rating Council), and the MMA (Mobile Marketing Association), with the expert technical support…
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MRC Votes to Grant comScore Accreditation for Media Metrix
comScore announced this week that the Media Rating Council (MRC) has voted to grant accreditation to Media Metrix, comScore’s syndicated…
MMA Announces Finalized Measurement Guidelines For Mobile App, Web Advertising
On Thursday, the Mobile Marketing Association (MMA), the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) announced the…