Do You Know Your Algorithmic Generation from Your Predictive Attribute? IAB Fine-Tunes the Lexicon of Online Advertising
The great thing about the brave new world of online marketing is that there’s something new every day. The bad…
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IAB Report Shows Video and Mobile Growth in Online Advertising Down Under
According to CMO.com, the latest IAB report on Australia’s online advertising expenditure shows that video and mobile advertising both experienced…
Could Oracle's Datalogix Acquisition Stop the Waste in Online Advertising?
“Half the money spent on advertising is wasted — the question is, which half? That’s the age-old question in adland,”…
Infographic: Mobile App vs. Responsive Design
Table XI is out with an insightful new infographic illustrating the differences between and the advantages of mobile app vs….
Google Looks Back and Ahead After Ten Years of AdSense
According to an email blast to AdSense users from Google this morning, this month the Internet search giant and advertising…
Pew: Online Advertising Not Enriching Traditional News Publishers
The online ad train and its cargo of cash have buzzed right past traditional news publishers. That’s according to the…
Constant Contact Announces Acquisition of CardStar
On Thursday, electronic marketing giant Constant Contact announced its purchase of CardStar Inc., a customer loyalty platform. For Constant Contact,…
Infographic: The Rise and Fall of Advertising Media
The folks over at Microsoft Tag just published an interesting infographic that details the “rise and fall of advertising media,”…
Facebook, Social Media Marketers to Enjoy The Benefits of Nielsen Ratings
As reported in Wednesday morning’s Wall Street Journal, Facebook Inc. is getting its own ratings systems. In a move that…
Facebook Rolls Out Another Ad Unit for Interactive Brand Feedback and Social Media Engagement
Facebook is boasting of a new interactive ad unit. That’s according to Leo Burnett Worldwide, the prominent name in advertising…
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