Lotame CRO Talks Bots, GDPR, and Second Party Data in 2018
The following is a guest contributed post from Eric Marterella, CRO at Lotame, the largest independent DMP in the world…
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Tru Optik, Lotame Partner to Enable Global Connected TV Audience Targeting
Tru Optik, an audience measurement and data management platform compatible with Connected TV (CTV), has just announced a global partnership…
Visual IQ Aims to Deliver People-Based Marketing Insights
On Tuesday, MMW learned that Visual IQ — a leading provider of marketing intelligence software — confirmed in a provided…
Phunware Partners, Lotame Helping Marketers Better Target and Convert Mobile Users
Phunware, provider of an application lifecycle management platform that helps brands engage, manage and monetize mobile users, announced Tuesday a…
Could Local Advertisers be the Biggest Winners of the Midterm Elections?
The following is an exclusive guest contributed post shared with MMW by Andy Monfried, CEO of Lotame. Much has been…