New Report Says Social Media is the ‘First App of the Day’
It’s a social media first kind of world, especially for mobile users. “The very first app most U.S. mobile users…
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Mobile Ad Giant Starts Fund to Encourage Better Mobile-First Video
In a move that illustrates the accelerating interest in mobile-first and mobile-friendly initiatives, Opera Mediaworks has launched a new Short…
Mobile Advertising is ‘All About ME’
According to Opera Mediaworks, mobile advertising is “all about me.” That was the clever announcement at least when the company…
Opera Mediaworks Report: Apple Has Highest Core of Ad Revenue, But Android’s Growing Traffic Has A-Peel
While Android captured a majority (63 percent) of mobile ad traffic in Q4 of 2014, Apple held onto its lead…
Surging Smartphone Adoption Drives Opportunities for Mobile Brand Marketing Across Asia
On Wednesday morning, the team at Opera Mediaworks issued a new report indicating that there’s big potential on the horizon…
Opera Mediaworks Brings the Future of Mobile Advertising to the Present
Native mobile advertising has been called the future of mobile advertising itself. But thanks to Opera Mediaworks, the future is…
Will Facebook Soon Surpass Google In Mobile Advertising?
In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the…
Is the 'Selfie' the Future of Mobile, Digital Marketing?
We may not all be naturals at taking selfies, like Kim Kardashian is, but that doesn’t mean our self-snapped pics…
Asia-Pacific Now the Fastest-Growing Region in Mobile Advertising
Opera Mediaworks says Asia-Pacific is now the “fastest-growing region in mobile advertising,” with 70% growth in ad impressions year-over-year. The…
Innovation Lab Brings Toyota a New Mobile Opportunity
Opera Mediaworks has created what it calls a “custom Dynamic Sales Event mobile ad unit” for Toyota. According to an…