Online Video Advertising Continues Stratospheric Growth (with Pixability Leading the Way)
With an annual compound cumulative sales growth of 240% over the past 5 years, it’s no surprise that video ad…
video advertising
Read More
YouTube Attracted $6 Billion in Ad Spend This Year
Advertisers have spent close to $6 billion on YouTube this year, eMarketer reports in accordance with the latest data compiled….
Inneractive Debuts Programmatic In-App Video Advertising
On Monday, Inneractive began providing mobile publishers with a new tool to access video demand programmatically through the Inneractive RTB…
Millennial Media Inks Deal with Adsmovile to Boost Mobile Advertising in Latin America
Millennial Media confirmed to MMW on Thursday that the leading ad network has reached a new strategic partnership with Adsmovil,…
Tablet Usage Critical to Mobile Advertising’s Future
While still a nascent but emerging industry, mobile advertising has seen consistent gains across the last twelve months, marketed by…
IAB Says UK Mobile Advertising Reaches Record Levels
Mobile advertising has reached record levels in the United Kingdom. In 2012, mobile advertising spend tripled in the U.K., touching…
Rhythm NewMedia Raises $10M, Sees 425M Monthly Mobile Video Ad Impressions
Mobile video advertising provider Rhythm NewMedia has announced a series C round of funding valued at $10, while indicating its…
Mobile Video Achieves 94% Viewer Retention, 79% Higher CTR Using Video As Call-To-Action
New data out from Rhythm New Media suggests mobile video ads can achieve 94% viewer retention in the first 10…
Early iPad Ads Showing Above Average Engagement, Interaction Times
In a press release issued this morning, textPlus, PointRoll and AdMarvel detailed early campaign metrics from ads served on the iPad, showing high levels of engagement and long interactions times compared to traditional mobile ads.
- 1
- 2