Mobile is Key to Driving Retailer Loyalty Programs
Digital transformation — the switch from paper and plastic to instant smartphone access — presents major opportunities for retailers to…
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Telmetrics Publishes New eBook: ‘Answering the Call for Mobile Attribution’
This week, leading call analytics and attribution technology provider Telmetrics shared with MMW details about their new eBook titled “Answering…
Two New E-Books from mPulse Mobile Could Change the Way You Engage Healthcare Customers
Mobile is changing the ways in which we do just about everything — from communicating to shopping to entertaining ourselves….
DB Squared’s 12 Days of Holiday Marketing eBook Out Now
DB Squared released their newest ebook, 12 Days of Holiday Marketing, in mid-October, in preparation for the impending holiday shopping…
Updated Version of Mobile App Marketing Book Hits Amazon
Companies of all shapes and sizes invest in mobile apps to help engage with their consumers, monetize their business, and…
Vook Lets eBook Authors Go Mobile with Their Marketing
With sales of eBooks outnumbering those of traditional print books, it comes as little surprise that authors and publishers of…
Michael Jordan, LeBron James eBook Ignites Controversial Debate
The mobile world is providing the battleground for one of the biggest debates in all of sports today. “Debating Destiny:…
Tim Cook is No Steve Jobs, Says New Book
This week, the most controversial book to hit the tech scene this year made a splash on Amazon. “If Steve…
Christian Bale Proves the Hollywood Rumor Mill Has Gone Mobile
Tabloids? TMZ? Magazines? Nope. The Hollywood rumor mill is now churning most productively in the mobile space. As illustrated by…
DOJ Sets Out to ‘Punish’ Apple
On Friday, the United States Department of Justice announced a series of carefully-considered recommendations with regard to how Apple should…
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