What’s on the Horizon for Advertisers? It’s All Mobile — And It Will Change How They Spend Ad Dollars
This can’t be news to marketers paying attention to what’s going on in the marketplace: within five years, it’s going…
Video
Read More
Report: 40 Percent of TV Viewers Are ‘Digital Enthusiasts’
A new GfK MRI report recognizes six new TV viewing audience groups and how they combine emerging and traditional options…
Sharing the Video Wealth: Facebook Announces New Video Revenue Split Deal
Video producers could be making more money soon. Word just out is that Facebook is preparing to give creators of…
iDevice Users Gain Access to Amazon Cloud Drive Media and Documents
In what will likely be a pleasant surprise to iDevice owners with a penchant for Amazon cloud storage, the online…
‘NICE’ Job: NICE Systems Tapped as Best Video Analytics Solution
NICE Systems announced this week that it is the winner of a 2015 Airport, Seaport, Border Security award from Government…
Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter
“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for…
IAB Announces New Board of Advisors for IAB Digital Video Center of Excellence
This week, MMW learned that the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence have just named…
The New Replacement for Sleep: U.S. Adults Spend 5.5 Hours with Video Content Daily
Watching a lot of video these days? You’re not alone. Adults in the U.S. will spend an average of 5…
Periscope Gets First iOS Update
Twitter is once again busy touting the success of Periscope, a hot new app that enables users to broadcast live…
More Digital Ad Spend Being Consumed by Mobile
Digital ad spend continues to explode globally, but that likely would be possible without the assistance of mobile. “In 2015,…