British News Media Turns to Mobile Video Ads to Wrestle Big Rival YouTube
What company’s the one to beat when it comes to video? That would be YouTube, according to recent analysis by…
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Is Yahoo!7 the Lucky Number? CEO Says Native, Digital Magazines, and News Digest Will Grow in 2015
Seven has historically been high on the picks of people’s “lucky numbers.” Maybe that’s going to work out well for…
A Brave New World in Digital Marketing
The difference in marketing today as opposed to 10 or 20 years ago is almost as big as the difference…
Marketing Report Finds iBeacon Becoming Mainstream
iBeacons and geotargeting are becoming mainstream tools for marketers, according to a recent report from CMO. A US-based team doing…
Google DoubleClick Updates Designed to Give Advertisers More Control Over Ads Online
In case you missed it, Google’s DoubleClick recently announced eight updates to its Verification product suite. In a move to…
Video Advertising Metrics Now Included in Integral Ad Science Media Quality Report
Integral Ad Science, a global provider of actionable data for buyers and sellers of digital media, just released its Q3…
Cause Marketing: A Win-Win for Nonprofits, Communities and Corporations
On many occasions in the business world a corporation is approached about sponsoring a nonprofit organization and, in exchange for…
MMW Op-Ed: Four Common Mistakes People Make When Using Programmatic Advertising
The following is a guest contributed post to MMW from Kent Keilback, CEO of Admobix. As marketers, brands, advertisers and…
Trends for 2015? More Search, Sponsored Content, Big Data
What’s in store for digital marketing 2015? More of what we saw in 2014. A lot more. “Quality content. Content…
How Black Friday Marketing is ‘Ruining’ Thanksgiving
A recent report from CBS News really got our wheels spinning. Maybe “ruining” is a harsh term, but it’s no…