Ad Tech Firm Rocket Fuel Stock Soars on News of Acquisition Bid
Rocket Fuel took off at the end of last week. Stock trading was actually halted for a time when the…
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Adplotter Goes to the Dogs (and Cats) with Launch of PetPlotter
Adplotter, a platform for online selling and classifieds, is coming to the animal kingdom. The organization is launching PetPlotter, a…
Airpush Lights a ‘Match’ in New Promotion for Mobile Advertisers
Veteran mobile ad company Airpush has just confirmed the launch of a new 4-week promotion that encourages mobile advertisers to…
Jumping on the Carousel: First Facebook, Now Pinterest Plans New Multi-Image Ad
The drive to monetize has pushed more than one social media site to add to their advertising offerings. The latest…
TGI Fridays Now Serving Expanded Digital Marketing Efforts
In a move that we’re told is designed to offer its guests a more enhanced and personalized experience both inside…
MMW Op-Ed: Granular Politics Demand Granular Campaign Management
The following is an exclusive op-ed contributed to MMW by Targeted Victory Co-Founder, Michael Beach. The amount of time between…
PubMatic, Bidtellect in Business for Native Ads
Bidtellect and PubMatic have played “Let’s Make a Deal” — to what the companies hope will be mutual advantage. Bidtellect…
Kiip Keeping It Real as Mobile Advertisers Take Note
Kiip is keeping it real — and a recent round of strategic funding proves investors like that idea very much….
Mobile Advertisers Snap Shut on Snapchat’s Asking Price
How much is too much for a short-lived ad on a social media site? Snapchat thinks it knows: $750,000 a…
MMW Op Ed: The Cross-Channel Conundrum
The following is a guest contributed post to MMW from Andrew Hoeberichts, Senior Vice President of Merkle’s Travel, Media, and…