Yahoo Wasting No Time in Renewed Mobile Advertising Efforts
Yahoo has endured its share of ups and downs in recent years, but mobile has illuminated the path to renewed…
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Why ‘Mobile First’ is Paying Off For Yahoo
It’s a number you may have missed but shouldn’t forget from this week’s Yahoo earnings report. Yahoo now accommodates 340…
Yahoo Confirms Acquisition of Young Mobile Ad Network
One day removed from its revelation that some 340 million mobile users now engage with Yahoo monthly, Marissa Mayer and…
Publicis & Yahoo Team For Cross-Carrier Marketing
A difficult aspect of launching successful mobile campaigns is the fact that it’s hard to build a campaign that works…
AP Mobile News Geared For iPhone & Others
The Associated Press had announced their new “Mobile News Network” at its annual meeting in Washington back in April, with…