NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games
Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC…
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Marketing Evolution Confirms $20.6 Million in Series B Funding
Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced Tuesday a $20.6 million Series B financing…
Innovative Technology Fights Back Against Flu Season
This year’s flu season in the United States is trending worse than the 2009 swine flu pandemic, as evidenced by…
PacketZoom Partners with Amazon CloudFront to Offer End-to-End Mobile CDN Solution
MMW learned Tuesday that PacketZoom — a company aiming to re-defining mobile application performance via in-app mobile networking technology, today…
Cash Flowing into Mobile Ad in More Local Markets
This week, BIA/Kelsey released a new report that points to significant expansion of local mobile ad spend this year and…
Top 4 Facebook Video Ad Trends to Try in 2018
The following is a guest contributed post from Brian Bowman, CEO of Consumer Acquisition. Digital and mobile video advertising have…
IAB Releases 2018 Digital Content NewFronts Calendar
Ahead of the weekend, the Interactive Advertising Bureau (IAB) released the preliminary schedule for the 2018 Digital Content NewFronts, showcasing…
Stayhealthy Advancing Augmented Reality to Transform Healthcare from Spectator Sport to Full Contact Engagement
Having finally gained a solid footing in diverse industries and evolving markets in recent years, augmented reality has, indeed, arrived….
Cheetah Mobile Rolls Out SafeWallet Cryptocurrency Wallet
Cheetah Mobile Inc., a leading mobile internet company with strong global vision, announced this week the release of its secure…
Will More Mobile Giants Step Up For Renewable Energy Commitment?
This week, Green America congratulated T-Mobile on being the first telecom company in the U.S. to adopt the RE100 pledge,…