Cash Flowing into Mobile Ad in More Local Markets
This week, BIA/Kelsey released a new report that points to significant expansion of local mobile ad spend this year and…
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Report: BIA/Kelsey Sees Significant Growth in Local Mobile Ad Spending in 2018 and Beyond
This week, BIA/Kelsey released a new report that points to significant expansion of local mobile ad spend this year and…
Happening TODAY: BIA/Kelsey & Marchex Team Up for ‘Local Search for National Brands’ Webinar
Yes, e-commerce is big and mobile is growing. But still, 95 percent of U.S. consumer spending still happens offline in…
What’s To Become of Search? BIA/Kelsey Report Analyzes Shift from Web to Mobile Discovery
With the proliferation of devices has come a host of benefits. But one area is taking a beating in terms…
Matrix Solutions and BIA/Kelsey Create Partnership; Could Be Boon to Local Media
BIA/Kelsey and Matrix Solutions have a plan to combine forces. Now, BIA/Kelsey’s industry know-how and Media Ad View solution will…
BIA/Kelsey Report: SMBs in Retail Loving SEO, Email, and Mobile as Means to Engage Consumers
Small- and medium-sized businesses (SMBs) in retail now say SEM/SEO and email marketing are top priorities for advertising and marketing….
Mobile Will Be Livin’ La Vida Local by Decade’s End
This week, MMW was privy to an advance look at a new BIA/Kelsey forecast, which indicates that mobile is on…
New Report Says CLOs Are a Powerful Marketing Tool
Ahead of the weekend, BIA/Kelsey released a new Insight Paper that highlights “industry confidence in the growth of card-linked offers…
Multi Location Businesses Have No Choice But to Go Mobile with Ad Dollars
If you run a company with multiple locations and have yet to utilize location based mobile advertising, your businesses are…
BIA/Kelsey: SMB Marketers Have a Growing Appetite for Social Media
BIA/Kelsey has shared with MMW the latest data from its Local Commerce Monitor, an ongoing study of the advertising behaviors…