MMW Exclusive: Retale Exec Talks Ad Transparency and Accountability
With heavyweights like Lyft, AT&T and others yanking ads from YouTube, transparency and accountability are at the forefront of advertiser…
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Advertising Associations Build Cross-Industry Task Force to Tackle Transparency Issues
The American Association of Advertising Agencies (known as the “4A’s) and the Association of National Advertisers (ANA) want to get…
PubMaticUK’s Swanson Believes Programmatic Will Soar Once Issues of Transparency and Mobile Are Resolved
What’s the future of programmatic in the UK? According to Bill Swanson, manager for PubMatic there, thinks programmatic is bound…