Is The War on Global Digital Ad Fraud Winnable?
According to the findings of an eye opening new report, advertisers are making gains in the war against bot fraud….
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Advertising Associations Build Cross-Industry Task Force to Tackle Transparency Issues
The American Association of Advertising Agencies (known as the “4A’s) and the Association of National Advertisers (ANA) want to get…
ANA Survey: At Least Half Of Marketers Don't Have the Data to Do the Job Right
There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s…