CAKE by Accelerize Rolls Out Data-Driven Attribution Technology
Accelerize and its digital marketing software division CAKE have announced the availability of its Data-Driven Attribution (DDA) modeling and a…
EmmaM
Read More
First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK
This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK),…
Altice USA Aims to Deliver ‘Simplified’ Multiscreen Advertising and Data Solutions
On Friday, MMW was privy to the official word that Altice USA — one of the largest broadband communications and…
First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment
The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to…
CAKE by Accelerize Sponsors IAB Performance Marketing Trends Seminar
Accelerize and its digital marketing software division CAKE announced this week that the company will be sponsoring an Internet Advertising…
Augmented Reality is Here to Stay: Key Considerations for Marketers
Valassis, a leader in activating consumers through intelligent media delivery, is out with a new report sharing key considerations for…
Op-Ed: 3 Ways Retail Stores Can Survive In The Age Of Amazon & E-Commerce
The following is a guest contributed post from Larry Light, a global brand revitalization expert, is the Chief Executive Officer…
Privacy Tools Used By Growing Percentage of the Global Online Population
Afraid that Facebook knows everything about you? It probably does. And there’s good reason to believe you’re being monitored by…
Trustworthy Accountability Group Hires Former IAB UK Executive
MMW learned ahead of the weekend that The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity…
Ad Trends from MWC 2018
The following is a guest contributed post by Ignasi Prat, CMO at Tappx Mobile World Congress reached its conclusion last…