For Marketers in India, the Growth May Be in Social Media Rather than Digital
According to Octane Research, most marketers in India are still involved with digital, but have low expectations that the channel…
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Opinion: How Social Media Can Make Or Break Your Brand
The following is a guest contributed post from Marsha Friedman, CEO of EMSI Public Relation. Often – much too often…
Buy Buttons on Social Networks? Facebook Users Give It a Thumbs Down
Of all the social media platforms out there, Facebook ranks first in this: a lack of interest in site buy…
Telmar’s RFT Methodology Could Help Everyone from Marketers to Presidential Candidates
Make way for “the first reach and frequency analyzer based on time-spent surveys.” The news comes from Telmar, which hints…
Top of the Social Network Heap? Facebook and Twitter, with Instagram As Rising Star
This year will be remembered as the year in which marketers put tons more bucks, time, and effort into social…
Fake Users Bother 82 Percent of Businesses, But Security Still Lacking
“While 82 percent of companies struggle with fake users, 43 percent still admit to allowing them into their ecosystem,” according…
Get Ready to Talk, Retailers: 20 Percent Surge in Social Messages Forecast for 2015 Holidays
Retailers may know they need a strong social media presence, but minding the store too often gets in the way…
Marketers Use Social Media Not Just to Build the Brand, But to Bolster Engagement
Yes, it looks like increasing audience engagement is the key objective for many advertisers who have signed on for social…
Facebook Makes the Grade: Social Site Gets A, But Room for Improvement for All Social Networks
When eMarketer asked executives from 29 companies (including advertising agencies and client-side marketers) to grade the “Big Three” social sites…
Jack Dorsey Back in Charge at Twitter
On Monday, a little birdie told us that social media titan Twitter is welcoming back to the microblogging company one…