user acquisition Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/tag/user-acquisition/ Wed, 23 Oct 2024 18:49:02 +0000 en-US hourly 1 https://mobilemarketingwatch.com/wp-content/uploads/2023/10/cropped-MMW_LOGO__3_-removebg-preview-32x32.png user acquisition Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/tag/user-acquisition/ 32 32 Gamelight: The #1 Rewarded Source in the Latest AppsFlyer Performance Index Across All Genres and Geographies https://mobilemarketingwatch.com/gamelight-the-1-rewarded-source-in-the-latest-appsflyer-performance-index-across-all-genres-and-geographies/ Wed, 23 Oct 2024 00:15:08 +0000 https://mobilemarketingwatch.com/?p=84669 Gamelight, an AI-driven user acquisition platform for mobile games, has secured the top spot as the #1 rewarded source worldwide in AppsFlyer’s latest Performance Index. This achievement solidifies Gamelight’s status as a premier mobile marketing platform. The prestigious ranking underscores Gamelight’s effectiveness across diverse genres and markets, notably its swift penetration into Japanese and South...

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Gamelight, an AI-driven user acquisition platform for mobile games, has secured the top spot as the #1 rewarded source worldwide in AppsFlyer’s latest Performance Index. This achievement solidifies Gamelight’s status as a premier mobile marketing platform. The prestigious ranking underscores Gamelight’s effectiveness across diverse genres and markets, notably its swift penetration into Japanese and South Korean markets, where it also maintains a high-ranking position.

Leading the Charge in Rewarded User Acquisition

The AppsFlyer Performance Index is a widely recognized benchmark in mobile advertising, ranking the top-performing media sources each year. This latest edition underscores Gamelight’s prominence as a rewarded source, showcasing its transformative impact on rewarded user acquisition (UA). With an advanced platform and innovative strategies, Gamelight has emerged as a crucial growth driver for game publishers around the world.

This evolution has propelled Gamelight to the #1 position in rewarded marketing, outpacing many established players in the industry. Furthermore, Gamelight has reinforced its reputation as a top mobile marketing platform, known for delivering outstanding results across multiple categories.

In the previous AppsFlyer Performance Index, Gamelight was already among the top three platforms in several categories, reflecting its consistent growth and influence. This year, it has not only excelled in the rewarded space but also achieved #2 rankings across all media sources in key verticals and regions, including Casual gaming in Western Europe, Japan, and South Korea. These achievements underscore Gamelight’s dedication to providing high-quality user acquisition at scale.

Expanding into Key Markets: Japan & South Korea

Gamelight’s recent expansion into Japan and South Korea has led to top rankings in both regions. In these critical mobile gaming markets, Gamelight has established itself as a leader, particularly within the Casual gaming vertical, where it ranks among the top performers..

These achievements demonstrate Gamelight’s ability to successfully adapt its rewarded UA strategies to diverse markets, further strengthening its presence and influence on a global scale.

The Gamelight Effect: Transforming the Rewarded UA Ecosystem

Since its inception, Gamelight has played a pivotal role in elevating rewarded user acquisition (UA) from a secondary channel to a primary focus for game publishers. By leveraging advanced AI algorithms and data analytics, Gamelight has inspired a new generation of companies to adopt this model, fueling significant growth in the rewarded marketing ecosystem

Gamelight’s powerful AI algorithm meticulously analyses user behavior and preferences, allowing Gamelight to deliver highly targeted and effective campaigns. This AI-powered precision targeting matches users with games they’re most likely to enjoy, boosting retention rates and maximising lifetime value (LTV). By prioritising key performance indicators (KPIs) like ROAS, LTV, and long-term retention, Gamelight consistently drives outstanding results, providing its partners with a competitive advantage in user acquisition and revenue growth.

The company’s influence has been particularly visible in bringing iOS to the forefront of rewarded advertising, expanding its presence across platforms and reshaping industry standards. Previously, iOS had a relatively small presence in rewarded channels. However, Gamelight’s impact has shifted the landscape, prompting more companies to adopt Gamelight’s product model and implement similar strategies.

“At Gamelight, we’ve transformed rewarded UA from a niche approach to a key growth driver, helping publishers achieve both short-term and long-term goals”.

Conclusion: Gamelight Leading the Way in Mobile Marketing

Gamelight’s recognition as the #1 rewarded source and a top mobile marketing platform in the AppsFlyer Performance Index underscores its ongoing success and leadership in the industry. The platform’s growth in Japan, South Korea, and Western Europe demonstrates its ability to drive high-quality user acquisition while outpacing major competitors. As the rewarded user acquisition landscape continues to evolve, Gamelight remains at the forefront, empowering game publishers worldwide to optimize their campaigns and achieve substantial growth. This latest accolade in the AppsFlyer Performance Index paves the way for continued innovation and success in the mobile gaming sector.

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iPhone App Downloads Drop Following Apple’s Crackdown On Incentivized Installs https://mobilemarketingwatch.com/iphone-app-downloads-drop-following-apples-crackdown-on-incentivized-installs/ Thu, 01 Sep 2011 18:04:59 +0000 http://www.mobilemarketingwatch.com/?p=18321 Fiksu, maker of a user acquisition platform for mobile apps, has released new data indicating free iOS app downloads have shown a first-ever decline following Apple’s decision to halt incentivized app installs through things like virtual currency offers, etc. Looking at the aggregate volume of downloads per day achieved by the top 200 free iPhone apps in...

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Fiksu, maker of a user acquisition platform for mobile apps, has released new data indicating free iOS app downloads have shown a first-ever decline following Apple’s decision to halt incentivized app installs through things like virtual currency offers, etc.

Looking at the aggregate volume of downloads per day achieved by the top 200 free iPhone apps in the U.S. App Store last month, Fiksu reports that downloads dropped to 4.25 million per day in July, down from 4.505 million a day in June.  At the same time, Fiksu’s Cost per Loyal User Index–which measures the costs facing brands who proactively market their apps in an attempt to attract loyal users (defined as consumers who open an app three times or more)–slipped 5.5 percent in July to $1.20, its first decline following four months of increases.

iOS developers quickly realized that offering various incentives would help propel new apps out of obscurity, especially now that 400K+ apps exist in the App Store.  Incentives were also viewed as a reliable launching pad into the App Store’s coveted Top Apps countdown, enabling developers to create visibility and demand for their newest releases by promoting their efforts via existing iOS favorites.  Developers were in the clear until late April when Apple began cracking down on the concept, saying it violates section 3.10 of its App Store Review Guidelines, which states “Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program.”

“For many app marketers, July was the first month without the ability to use incentivized download promotions,” Fiksu stated. “Many are starting to reallocate their budgets into other campaigns, which may not have the ‘immediate gratification’ effect of bulk-buying downloads to achieve rank, but which delivers higher loyal user conversion rates at a lower net cost.”

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