AppsFlyer Launches Mobile Device-Level Ad Fraud Prevention Tech
Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting…
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Adsmovil, AppsFlyer Take on the Latin Market
Ad agencies, brands, app marketers and developers can now measure Cost-Per-Install (CPI) campaigns more easily and accurately. Why? For this…
New AppsFlyer Performance Index Published
AppsFlyer, a leading global mobile attribution and marketing analytics company, has just published its latest AppsFlyer Performance Index, ranking the…
Infographic: Game of Phones
Game of Thrones, as die-hard fans know, made its season debut over the weekend, and to celebrate AppsFlyer created a fun…
Marin Software Scores New Partners for Faster Mobile Audience Onboarding
Marin Software Incorporated, provider of a cross-channel performance advertising cloud for advertisers and agencies, confirmed to MMW on Monday its…
AppsFlyer Reveals Top 25 Media Sources for E-Commerce, Travel & Utility Apps
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and…
wywy, AppsFlyer Roll Out New Tool for Advertisers
wywy, a TV syncing advertising and analytics solution, is in business with AppsFlyer, a mobile advertising attribution and analytics platform….
Vizury, AppsFlyer Team Up for Mobile Measurement and Analytics
MMW learned Tuesday that Vizury, a Big Data Marketing company, has secured a partnership with AppsFlyer to “enable performance measurement…
AppsFlyer Touts ‘Multi-Touch Attribution’ Analytics for Mobile Marketing Campaigns
Big news for mobile marketers from the team at AppsFlyer. Now app marketers can track all ad touches that contributed…
Mobile Measurement Firm AppsFlyer Raises $20 Million to Invest in New SaaS Platform, Bolster Neutrality Status
Leading mobile advertising measurement platform AppsFlyer is on the move again. In a just released announcement, the company says it…