Mobile Marketing Coming to More College Bookstores
Mobile marketing has always been synonymous with youth. Fittingly, it makes perfect sense for college bookstore operator Follett Higher Education…
SMS marketing campaign
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Mobile Marketing Partnership Focuses on SMS for Smarter Customer Experiences
Although personalized, targeted content isn’t new to SDL – a company well-versed in delivering content across a variety of channels,…
Kmart Making SMS Subscriber List a Higher Priority
Kmart is aggressively stepping up efforts to better connect with customers and renew brand loyalty in the process. According to…
Recent Ford SMS Campaign Sees 15.4 Percent Conversion Rate
Over on the Tatango SMS Marketing Blog, the company detailed a recent SMS campaign for Ford that reached an impressive…
Details are Critical For a Successful Mobile Campaign
The following is a guest post by Paul Faherty, Managing Partner at Text2VIP, an Atlantic City based Text Message Marketing Firm….
London Gym Sees 1,121 Sign-Ups And 2,690 Percent ROI From Location-Based SMS Campaign
UK mobile operator O2 has published results from a wildly successful location-based SMS campaign in London that drove revenues of more…