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Antavo, Emarsys Partner to Provide New E-commerce Loyalty Programs

Kevin Matthies2 mins

MMW learned Thursday that Emarsys, a provider of cloud marketing software for B2C companies, has partnered with Antavo, a UK-based…

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Ya Hear That, Marketers? Consumers Are ‘More Motivated by Loyalty Programs than Ever Before’

michael1 mins

MMW was briefed on Tuesday by the team at Bond Brand Loyalty about their newest report — a report showing…

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Brightkite Ups The Ante With “Badge Levels” For Better Loyalty & Rewards Programs

justinmontgomery2 mins

Brightkite has been known to experiment with badges for its location-based social networking service, but besides a partnership with Starbucks,…

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