Return on Networking: The ROI of Social Media
I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a…
Social media marketing
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7 Social Media Trends Dominating 2014
As social media continues to grow and evolve as a critically important platform for marketing and customer service, some trends…
5 Ways to Boost SEO Using Social Media
This week, Ben Stewart, the co-founder and Chief Technology Officer of e-commerce marketing platform Social Rebate, reached out to MMW…
Mobile Social Strongly Influencing Purchasing Decisions
Once again illustrating why the world’s leading social channels must be factored into your digital marketing efforts, the following infographic…
InMail Marketing on LinkedIn Gaining Steam
As LinkedIn continues to grow in both prominence and function, users will now see an increase in Sponsored content, with…
How to 'Pound' Home Your Digital Marketing
If you still primarily think of “#” as the “pound sign” rather than a hashtag symbol, you’re probably not a…
Helpful LinkedIn Tips for Small Biz Owners
This week, the team at PayAnywhere – one of the top mobile payments service providers in the U.S. – published…
Actionable Insights Come to Social Media at SXSW
Here in Austin, Texas this week, the team at Kenshoo – a global leader in predictive media optimization technology –…
The Future of Social Marketing Will Be Data-Driven
According to the projections put forward by Forrester in a new report, the future of social media marketing is all…
Infographic: How to Make Boring Brands Come Alive on Social Media
You want to know the most beautiful thing about social media marketing? It has the potential to make even the…