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Budweiser Tests Social Media Based Promotion Redemption

ChristaH2 mins

Budweiser Tests Social Media Based Promotion RedemptionHave you ever wished you could buy your friend drink, even if you are not at the same bar or restaurant—or even the same city? With the two new promotions being tested by Budweiser, you can do just that.

According to Mobile Commerce Daily, the promotions titled “Buds for Buds” and “Bud Light Birthday” allow friends to buy one another a beer through Facebook.

Once the recipient goes to a bar, they simply let the bartender know that they are paying for their Budweiser with a voucher that must be presented on their mobile device.

Currently this Facebook promotion is only available in Chicago and Denver, but if all goes well it will roll out to new markets across the nation by the end of the year. Although anyone can buy their friends a beer through Facebook, the recipient must still be of age in order to redeem their voucher and the bar or restaurant must be a participating retailer.

Tagged: Bud Light Budweiser facebook Mobile Social social media Social media marketing

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