Out with Viewability, In with ‘Share Of Attention’? It Could Become Advertising’s Next Metric
According to Marc Guldimann, CEO at Sled Mobile, viewability might not be all it’s cracked up to be. Though it…
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A Big Guarantee: Millennial Media Promises 100% In-App Mobile Ad Viewability
Is 100 percent mobile ad viewability even possible? Millennial Media thinks so. A leading independent mobile ad marketplace, the company…