How Effective is Mobile Marketing on Vine?
Is it really possible to roll out an effective marketing piece through Vine, Twitter’s video service designed to create 6-second…
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Who Are The Most Loyal Smartphone Owners?
Marketers understand the power of brand loyalty. When a company is fortunate enough to win the hearts and minds of…
Heineken Toasts Social Media Marketing
Brewing behemoth Heineken says its developing a social media strategy that capitalizes on real-time marketing in order to target consumers…
Infographic: Google+ Can Be a Plus To Your Marketing
Are you using Google+ for marketing purposes? If not, you should. At least that’s what social media analysts and marketing…
Infographic: How B2B Brands Can Make Smart Use of Social Media This Year
2012 was a banner year for social media in many ways, as Facebook, Twitter, LinkedIn and Pinterest continued to grow…
Infographic: What Can You Really Do with That New Marketing Degree?
According to the National Center for Education Statistics, U.S. students earned 36,095 degrees in marketing between 2009 and 2010. So…
Mobile Ad Platform Aarki Acquires Mobspire
Capping off a full week of acquisitions and mergers, Aarki – the mobile ad creation and delivery platform – just…
Marketing Pioneer Daniel Edelman Dies at 92
Mobile marketing was nowhere on the radar of Daniel Edelman when his iconic career in marketing began decades ago, but…
Survey & Infographic: Are Small Businesses Ready for Mobile Marketing?
To kick off small businesses month, the folks over at Web.com produced a survey and infographic on how small businesses…
New Report Highlights How Hispanics Use Smartphones in Retail
In what’s being called a groundbreaking new study to examine how smartphones are used within the Hispanic community, cross-cultural advertising…