Mobile Messaging: Key Takeaways from the Mobile Ecosystem Forum
The following is a guest contributed post from Gillian Hughes, VP of Marketing for Veoo. With SMS now over 20…
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Ad Prospector Helps Brands Stay Top-of-Mind with Consumers
This week, ForRent.com — a multifamily marketing resource helping customers to drive leads, build brands and retain residents — launched…
Hibu Picked for Facebook Marketing Partner for Small Business Solutions
MMW learned Friday that Hibu Inc., a provider of full-service digital marketing solutions for small- and medium-sized businesses, has been…
Advertising Made More Effective With the Right Kind of Data, New Partners Say
MMW learned this week that location intelligence company Cuebiq has partnered with GasBuddy, a technology company “changing the way consumers…
5 Tools for Personalizing and Customizing Your Marketing This Holiday Season
The following is an exclusive guest contributed post from John Thies, CEO & Co-founder of Email on Acid. Retailers and…
Wiley Announces New Fall 2016 Titles for Sales, Marketing Skill Sharpening
This week, the team at Wiley shared with MMW a host of new titles for Fall 2016 in the sales…
Opinion: Five Ways to Maximize Your Word-of-Mouth Marketing
The following is a guest contributed post from Tessa Kohn of Alignable. Finding a budget for marketing can be challenging…
Six Ways to Overcome Personalization Roadblocks
The following is a guest contributed post from Jan Vels Jensen, chief marketing officer for Cxense. Ask a group of…
SMS Works for Retailers: Many Cite Improved Customer Service Benefits
Maybe retailers ought to give SMS (text messaging) a closer look. Only 29 percent of U.S. retail firms are actively…
Restaurants Developing an Appetite for Mobile in Their Marketing
What’s the recipe for success in the restaurant world today? Mobile marketing. “Much like mastering a technique in the kitchen,…