Meet Mr. Robot: How Machine Learning Can Change Marketing, Someday
The following is a guest contributed post by Sanjay Castelino, vice president of Marketing at Spiceworks. Every business cycle has…
marketing
Read More
Ad Fraud Is Growing And Singapore Is Most Targeted
According to a new piece from Marketing Interactive, it’s predicted that 59.5% of Google’s net global ad revenues will stem…
Six Tips on Personalizing Your Marketing Campaign
The following is a guest contributed post from Kym Reynolds, a senior marketing advisor for SmartFocus. Present day consumers now…
Study: Event Marketers Putting More Focus on Event Data
MMW has just obtained a first look at the 2017 Event Technology Engagement Study, fielded by The Event Marketing Institute…
HSMAI Explores ‘Innovative Solutions’ at Digital Marketing Strategy Conference
On Thursday, The Hospitality Sales & Marketing Association International (HSMAI) dished on its plan to present the 2017 HSMAI Digital…
eMarketer Predicts Increases in Mobile Ad Spend, Changes in Influencer Marketing, and Heightened Need for Accurate Attribution in 2017
Data and research company, eMarketer, released its latest 2017 social predictions in its recent report, “US Social Trends for 2017:…
7 Ways Technology Has Changed How Consumers Behave In-Store and Online
The following is a guest contributed post from Phillip Adcock, the founder and Managing Director of shopper research agency Shopping…
Marketers Will Zero In On Mobile and Consumer-Generated Content Strategies in 2017
Marketers are already gearing up for 2017 and a new survey reveals what that might look like. According to the…
Optimism Behind The Marketing: Retail CMOs Anticipate ‘Cheerful Holiday Season’
With the holiday season fast approaching, marketing gurus are eager for the retail boom to come. Steadily climbing consumer confidence…
Marketers Making Hay with Social Data, Unless Resources Restrict Efforts
Using social data to connect with potential customers is considered standard operating procedure for marketers today. In fact, more than…