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Why Ad Networks Are Breaching Your IO Agreement, and How to Resolve the 6 Common Compliance Issues

michael10 mins

The following is a guest contributed post from Christian Henschel, Co-founder & CEO of Adjust. Ad network compliance is a…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

Smaato Aims to Clean Up Mobile Advertising Ecosystem

EmmaM2 mins

MAW broke the news this week that Smaato, a global real-time advertising platform for mobile publishers and app developers, is…

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  • Mobile Advertising

What’s Driving the Mobile Advertising Market?

ChristaH2 mins

MAW is out with a new piece delving into a freshly published report from Transparency Market Research, which indicates that…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
  • News
  • Social Media
  • Technology

Touch Technology Makes a Splash in Mobile Advertising

michael1 mins

Opera Mediaworks and Immersion Corporation have teamed up to help marketers improve campaign performance by adding touch technology to video….

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  • Mobile Advertising
  • Mobile Advertising Campaigns
  • Mobile Marketing
  • Mobile Music

Pandora Pushes Forward with Innovative Native Mobile Ad Effort

michael1 mins

Earlier this week, MMW was briefed by the team at Pandora about their new visual ad experience – a series…

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  • Announcements
  • Mobile Marketing
  • News
  • Platforms

Mobile, Online Advertising Spend in Europe is Growing Faster in Some Markets Than Others

EmmaM1 mins

IHS Inc., in collaboration with IAB Europe, has just announced findings from its annual European online advertising report, AdEx Benchmark….

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  • Mobile Advertising
  • Mobile Marketing

Opera Anyone? Powerful Mobile Marketing Insight Presented in New Report

michael1 mins

MMW was briefed this morning by the team at Opera Mediaworks on their latest report. The respected mobile advertising company…

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  • Mobile Advertising

Celtra Pursues Better Ad User Experience for Fortune 500 Brand Advertisers with Video, Programmatic Creative

Barton1 mins

Celtra wants to help its Fortune 500 clients access the best platform for digital display, video, and native advertising. It’s…

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  • Announcements
  • Mobile Marketing
  • News

Twice as Nice: Harte Hanks Samsung Partnership Wins Mobile Marketing Innovation Award… Again

michael1 mins

Harte Hanks helped Samsung grab attention and build engagement when the company launched its Galaxy Note 4, an announcement shared…

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  • Announcements
  • Infographics
  • Marketing Strategy
  • Mobile Marketing
  • News

Opera Mediaworks Publishes New Infographic Highlighting March Mobile Madness

michael1 mins

With March Madness 2016 already running wild, the folks at Opera Mediaworks have just shared with MMW their newest infographic:…

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