AI Advantage

Gamelight’s heart is a sophisticated AI algorithm designed to maximize ROAS, ARPU, and user retention. Unlike old-school methods that depend on manual review and slow progress, Gamelight’s AI checks campaign results instantly, always tweaking to boost conversion rates.

This approach transcends the classic display of ads to the highest bidder. Instead, the algorithm creates user profiles, identifying overlaps between engaged users of the game and potential new users and recommending the games to the most suitable users.

The AI’s ability to analyze the match between a user and an ad creative even before installation allows for precision in determining user fit, optimal ad display timing, and game-user matching.

Data Analysis Revolution

Gamelight’s AI targeting outperforms traditional manual methods. While old approaches use basic factors like gender, iOS version, and demographics, Gamelight’s system examines a wider range of data, including app usage and behavior patterns.

This information fuels an algorithm aimed at boosting ROAS, ARPU, and retention for advertisers. By processing data in such detail, Gamelight delivers much better results than its rivals.

Gamelight partnered with Korean app publisher JOYCITY to promote and scale their titles, Gunship Battle: Total Warfare and World War: Machine Conquest, in the United Kingdom, South Korea, and Japan.

For Gunship Battle: Total Warfare, Gamelight’s AI platform delivered impressive results:

• In Japan, the Return on Ad Spend (ROAS) at Day 30 (D30) reached 38.71%, exceeding the D30 ROAS goal by 48%. Additionally, there was a 213% growth in ROAS from Day 7 (D7) to D30.

• In the UK, the ROAS D30 was 35.37%, surpassing the goal by 35.78%, with a 143% growth in ROAS from D7 to D30.

For World War: Machine Conquest, the campaign also achieved remarkable results:

• In Japan and South Korea, there was a 257.61% growth in ROAS from D7 to D30. ● In the UK, the growth in ROAS from D7 to D30 was 230.20%.

These case studies demonstrate the efficacy of Gamelight’s AI-driven approach in significantly enhancing mobile user acquisition and engagement across multiple regions.

The Power of Personalization

Unlike traditional algorithms that operate on simple “if-else” rule bases, Gamelight’s AI-driven methodology is far more sophisticated. It doesn’t rely on predefined rules. Instead, it independently determines the most suitable user for each game, the optimal time to recommend a game and the most effective presentation method.

This approach considers factors such as how long a user has been engaged with the platform, ensuring that recommendations are always appropriate.

This knowledge allows for delivering highly relevant recommendations that resonate with individual players. Two users never receive the same game suggestions unless their data is identical, with the system constantly optimizing recommendations, timing,

Performance and Cost-Effectiveness

Gamelight’s platform stands out for its ability to skip expensive learning phases often seen in traditional targeting methods. From day one, the AI pinpoints ideal users, boosting overall revenue by focusing on those with the highest potential average revenue per user (ARPU).

Game publishers and user acquisition (UA) teams benefit from Gamelight’s blend of advanced technology and user-friendly design.

“Campaign setup takes just 2-3 minutes, doing away with complex processes that can eat up 30 minutes or more on other platforms”, – said Günay Aliyeva, Gamelight co-founder.

This efficient approach frees UA managers to concentrate on campaign strategy, while the AI handles the nitty-gritty of optimization. The system’s speed and accuracy lead to better results and smarter resource allocation.

Rewarded Marketing Advantage

In traditional models, advertising revenues are typically shared with publishers. Users end up just seeing ads, with no direct benefit. In contrast, Gamelight shares these revenues with users.

By sharing data, users play a part in a system where they can earn rewards, making it a win-win situation for all involved.

The process is straightforward. Playing a publisher’s game earns users points based on gameplay duration, fostering progression. Points can be exchanged for gift cards and

vouchers, rewarding loyalty. This Loyalty Program maximizes retention and engagement, fostering a dedicated fan base for immersive experiences. Users who reach their first reward milestone are also more likely to stick to their second reward.

With 7 self-published game recommendation apps on iOS and Android, and more than 10 million users in Tier 1 regions, Gamelight gave 2 million gift card counts and paid out $20 million in rewards in Q1 2024 only. Each mobile user in the US has seen apps’ ads 3 times on average.

AI-Powered UA: Reshaping Mobile Game Marketing

As mobile gaming grows, smart AI-driven user acquisition becomes vital. Gamelight leads this shift, not just keeping up. By blending advanced tech with deep gamer insights, Gamelight is building a system where finding new games is as fun and rewarding as playing them. This approach is setting new standards for how players discover and engage with mobile games.

As the industry watches and competitors scramble to keep up, one thing is clear: with the advent and development of AI the game of user acquisition will never be the same.

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Leading the Charge in Rewarded User Acquisition

The AppsFlyer Performance Index is a widely recognized benchmark in mobile advertising, ranking the top-performing media sources each year. This latest edition underscores Gamelight’s prominence as a rewarded source, showcasing its transformative impact on rewarded user acquisition (UA). With an advanced platform and innovative strategies, Gamelight has emerged as a crucial growth driver for game publishers around the world.

This evolution has propelled Gamelight to the #1 position in rewarded marketing, outpacing many established players in the industry. Furthermore, Gamelight has reinforced its reputation as a top mobile marketing platform, known for delivering outstanding results across multiple categories.

In the previous AppsFlyer Performance Index, Gamelight was already among the top three platforms in several categories, reflecting its consistent growth and influence. This year, it has not only excelled in the rewarded space but also achieved #2 rankings across all media sources in key verticals and regions, including Casual gaming in Western Europe, Japan, and South Korea. These achievements underscore Gamelight’s dedication to providing high-quality user acquisition at scale.

Expanding into Key Markets: Japan & South Korea

Gamelight’s recent expansion into Japan and South Korea has led to top rankings in both regions. In these critical mobile gaming markets, Gamelight has established itself as a leader, particularly within the Casual gaming vertical, where it ranks among the top performers..

These achievements demonstrate Gamelight’s ability to successfully adapt its rewarded UA strategies to diverse markets, further strengthening its presence and influence on a global scale.

The Gamelight Effect: Transforming the Rewarded UA Ecosystem

Since its inception, Gamelight has played a pivotal role in elevating rewarded user acquisition (UA) from a secondary channel to a primary focus for game publishers. By leveraging advanced AI algorithms and data analytics, Gamelight has inspired a new generation of companies to adopt this model, fueling significant growth in the rewarded marketing ecosystem

Gamelight’s powerful AI algorithm meticulously analyses user behavior and preferences, allowing Gamelight to deliver highly targeted and effective campaigns. This AI-powered precision targeting matches users with games they’re most likely to enjoy, boosting retention rates and maximising lifetime value (LTV). By prioritising key performance indicators (KPIs) like ROAS, LTV, and long-term retention, Gamelight consistently drives outstanding results, providing its partners with a competitive advantage in user acquisition and revenue growth.

The company’s influence has been particularly visible in bringing iOS to the forefront of rewarded advertising, expanding its presence across platforms and reshaping industry standards. Previously, iOS had a relatively small presence in rewarded channels. However, Gamelight’s impact has shifted the landscape, prompting more companies to adopt Gamelight’s product model and implement similar strategies.

Conclusion: Gamelight Leading the Way in Mobile Marketing

Gamelight’s recognition as the #1 rewarded source and a top mobile marketing platform in the AppsFlyer Performance Index underscores its ongoing success and leadership in the industry. The platform’s growth in Japan, South Korea, and Western Europe demonstrates its ability to drive high-quality user acquisition while outpacing major competitors. As the rewarded user acquisition landscape continues to evolve, Gamelight remains at the forefront, empowering game publishers worldwide to optimize their campaigns and achieve substantial growth. This latest accolade in the AppsFlyer Performance Index paves the way for continued innovation and success in the mobile gaming sector.

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