Branded Mobile AdverGaming On The Rise?
Mobile advertising is no different than traditional advertising in regards to the need for brand awareness and loyalty in addition…
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Thrrum’s “Mobile Visual Search” Via MMS Technology
We’ve seen barcode and image recognition on mobile devices for some time now, but it’s never enjoyed mainstream success due…
AdvaTEX Mobile Media’s Take On Proximity Marketing
I came across a company I’d never heard of today, called AdvaTEX, that’s yet another player in the proximity marketing…
Turn Your Cell Phone Into A Mobile Bluetooth Hotspot
We’ve covered bluetooth proximity marketing before, that usually consist of a small module or something based on a PC or…
Mobile Visual Search Technology? MoBot Knows…
We’ve touched on the topic of mobile image recognition in regards to mobile marketing before, and it seems a new…
Mowser Is Closing Down
Russell announced on his blog that he’s going to be shutting down Mowser. He doesn’t really say when and I…
The Changing Face of iPhone Websites
With the IPhone growing almost as ubiquitous as cell phones themselves, businesses large and small are rapidly developing versions of…
Become Your Own Mobile Marketing Agency, Part Two
In part one, we discussed how beneficial bluetooth proximity marketing can be, especially for small local businesses. The fact that…
“iPhone-alyze” Your Mobile Content With MoFuse
As I was surfing around this morning via iPhone, I noticed a few sites that sported brand new iPhone-specific mobile…
Mobile Barcodes, A New Generation of Mobile Marketing
Although not as widely used in the US, mobile-barcode scanning is still gaining traction with mobile advertisers. They’re slowly realizing…