Is Virtual Reality the Future of Marketing?
This week, the team at VRjournal produced an interesting report that delves into the important role that virtual reality is…
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Trivia Anyone? Social Network Keek to Launch Social Trifles Contest
Keek, the mobile video social network known for its out-of-the-mainstream 36-second video format, is onto something new. The news isn’t…
Mobile-Focused Firm Scores Industry Props
On Thursday morning, MMW was briefed by the team at mobile ad platform Motive Interactive, which has earned the Globee…
PayPal Backs Down on User Requirement to Agree to SMS Messages
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal…
Could App Streaming Be the Future? Google Suggests Yes with Agawi Acquisition
Could there come a time when even the easy task of downloading an app seems to take too much time?…
PR Newswire Serves Up Buyer’s Guide to Press Release Service Providers
On Wednesday, MMW was briefed by the folks at PR Newswire on a subject they know a lot about —…
Get a Mortgage from the Cloud? You Will, If IBM and Box Partnership Helps Transform the World
Talk of the cloud is everywhere these days — and no, we’re not talking about the forecast for rain. The…
Swrve Serves Up Something New in Mobile Predictive Marketing
This week in San Francisco, the folks at Swrve, a provider of mobile marketing automation, unveiled the Swrve Predictive Marketing…
Taylor Swift Continues to Draw Praise for Taking a Bite Out of Apple
Who can go after Apple? Not you. Not me. There’s only one person we know of and she’s Taylor Swift,…
Hashtagging Your Way To Social Media Relevance
The following is a guest contributed post from Jay York, senior digital marketing strategist for EMSI Public Relations. Not so…