Report: U.S. Location-Based Search, Advertising Market Thriving
TechNavio, an independent tech-focused research firm, revealed in its newest report that the popularity of mobile devices and media is…
location-based advertising
Read More
MMA Webinar to Explore Location-Based Advertising Across Retail, QSR and Auto
Last week, the MMA sounded its promotional trumpet to herald its forthcoming webinar titled “The Top 3 Location-Based Advertising Insights…
Mobile Ad Targeting Moves Beyond the Geo-Fence
Earlier this week, MMW was privy to the details surrounding a new partnership in mobile that was made official this…
Best Western Finds Success with Location Based Mobile Advertising
Best Western is turning to location-based mobile advertising in hopes of inspiring travelers to book their hotel stays while passing…
Is Your Mobile Marketing Putting On Enough LBS?
The following is a guest contribution by Rip Gerber, Founder, President & CEO of Locaid. The biggest consumer brands are…
Verve Mobile Addresses The State of ‘Location Powered Mobile Advertising’
On the eve of the State of the Union address, Verve Mobile is publishing a national address of its own….
Google Wallet Updated, Now Includes In-App Offers and Improved Use Experience
Google Wallet has been updated to include a variety of new features, an improved UI for the transaction detail screen…
Placecast Launches Self-Serve “ShopAlerts” Location-Based Mobile Marketing Platform
Location-based mobile marketing provider Placecast has unveiled a new self-serve option of its popular “ShopAlerts” platform. We’ve covered Placecast’s ShopAlerts…
London Gym Sees 1,121 Sign-Ups And 2,690 Percent ROI From Location-Based SMS Campaign
UK mobile operator O2 has published results from a wildly successful location-based SMS campaign in London that drove revenues of more…
NAVTEQ LocationPoint Ad Network Sees Consumer Engagement Top 11%
NAVTEQ LocationPoint, the location-aware ad-network from the leading GPS provider, has published the results of its first hyper-local ad campaign targeting…