Next Generation of Consumers Could Transform Video, TV Advertising
New research from Tremor Video, a provider of software for video ad effectiveness, and Hulu, the leading premium streaming service,…
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Outlook for U.S. TV Ad Spending Bleak, SMI Reports 5% Drop in Q2
Be thankful you’re not an advertising exec at a television station these days. The woes being experienced by television networks…
Does March Madness TV Ad Revenue Dispel Myths About the Death of TV Advertising?
Scott Kowalchek of DirectAvenue, who manages successful DRTV advertising campaigns for national advertisers, has some strong opinions about the supposed…
Is Mobile Ad Spending About to Overtake Television?
Mobile advertising is in growth mode. But when will it topple the king of the hill – television? According to…
InMobi Super Bowl Consumption Survey: 40 Percent Used Mobile During Game, Twice the Usage During First Half
Mobile ad-network InMobi has released its Super Bowl XLVI Mobile Consumption Survey showing that, not surprisingly, mobile engagement was high…
Infographic: The Rise and Fall of Advertising Media
The folks over at Microsoft Tag just published an interesting infographic that details the “rise and fall of advertising media,”…
Campbell’s Says iAds More Effective Than TV Ads, Twice As Memorable
According to a new “effectiveness study” from Apple and soup-maker Campbell’s, the latter’s iAds are twice as effective as the…
T.V & Radio Seeing Benefits In Mobile SMS Marketing
Producers of T.V and radio programming are starting to jump on the mobile marketing bandwagon, with good reason. It’s estimated…