MMA Drafts Privacy Policy Guidelines for Mobile Apps, Now Open to Public Comment
The Mobile Marketing Association (MMA) today announced new privacy policy guidelines aimed at governing mobile applications, which are now open…
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Mobile Marketing Association Takes Aim At Mobile Privacy Guidelines With New Initiative
The Mobile Marketing Association (MMA) today announced a new initiative focused on the development of a “comprehensive set of mobile…
MMA Releases New Whitepaper On Mobile Advertising Using Rich Media Ad-Formats
Staying on top of mobile advertising best practices and methodology, the Mobile Marketing Association (MMA) today published a new whitepaper…
MMA Now Allowing Bluetooth Spam, Sort Of
We recently reported that the MMA has laid out its guidelines in reference to mobile marketing via Bluetooth. While they…
MMA Releases European Bluetooth Marketing Rules
Well it was bound to happen sooner or later, but the MMA is putting its final touches on a new…
Advocacy Groups Rally FTC About Mobile Marketing
An FTC town hall meeting about mobile ads and consumer protection was held yesterday, where two leading advocacy groups filed…