Keeping Pace with Political News: Many Say Multiple Devices Important, But TV is Still Dominant
For many, keeping up with political news in 2016 is like a second full time job. Between the Clinton Wikileaks…
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The Evolution of Mobile in Clinton and Trump’s Campaigns
The following is an exclusive guest contributed post to MMW from Sean Gera, Strategic Analyst at Callfire. Only a few…
Will Big Data Pick the Next President? SXSW Selects Rocket Fuel to Lead Panel on Campaign Advertising
Could big data now be affecting the very candidates we put into office? Rocket Fuel, a leading Programmatic Marketing Platform…
4C Partners with Kantar Media on Cross-Screen Media Solution for Political Advertising
A fresh new offering could help political advertisers target swing-state voters based on TV triggers and drive engagement with candidates…
Want to Dump Trump? New ‘Trump Trump’ App Blocks The Donald on Your iPhone
It’s political season, all right. A time for platforms and debates. For talking points and press conferences. And also, it…
Assessing the Top Four Presidential Candidates on Mobile
The following is a guest contributed post from Sean Gera, a Strategic Analyst at CallFire. We have begun the one-year…
All Politics is Local: Thinknear Launches ‘ThinkPolitical’ Mobile Toolkit with Location Targeting
You know politics are heating up when the digital crew starts cooking up new offerings. Now we’ve received word that…
The Old is New Again: Is Texting the Latest Cool Presidential Campaign Tool?
The presidential election of 2016 is a long way away (in political time), but the campaigns are already adjusting what…
Fruition Wants to Bring Political Campaigns to … Well, Fruition
Denver-based digital marketing agency Fruition has just launched “Campaign Fruition.” This new and specific division of Fruition’s marketing services is…
Who’s Winning Political Mobile Marketing – Democrats or Republicans?
The following is a guest contributed post from Sean Gera, a Strategic Analyst at CallFire. Election candidates have every aspect…
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