61% Of Carriers See Mobile Coupons As The Dominant Form Of Mobile Marketing By 2015
According to a new survey by mobileSQUARED on behalf of Airwide Solution, 61% of mobile operators surveyed thought that coupons…
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Lenco Now Certified For MMS, Recent Campaign Sees 90% Open Rate, 15% Conv.
Lenco Mobile today announced plans for its continued global expansion; detailing successful recent campaigns in Australia and South Africa, as…
The Rush To Complexity – Why Mobile Marketers Shouldn’t Overlook SMS
There was an excellent article published today that detailed why the simplicity of SMS shouldn’t be overlooked in a world…
Examining The Mathematics Of Text Messaging And Its Affect On Human Behavior
In an attempt to help wireless service providers better manage their networks and resources, researchers have analyzed the mathematics behind…
Report: 200K SMS Messages Sent Every Second, Earning Operators $812K Per Minute
A new report published by the International Telecommunications Union (ITU) yesterday in honor of “World Statistics Day” details a wealth…
Allure Sees 444,572 Mobile Barcode Scans Using Microsoft Tags, Largest Campaign Ever
Back in April, we covered a mobile barcode campaign sponsored by Sports Illustrated that used JagTag’s technology to turn its…
Point of Sale Giant NCR Acquires Mobile Ticketing Startup Mobiqa
NCR Corporation, a provider of POS solutions for a wide variety of industries, today announced that its acquired Mobiqa, a…
Mogreet: iPhone Most Popular For Video Messages, But Feature Phones Still Dominate
Video-based mobile marketing provider Mogreet issued some interesting statistics this morning in the release of its Q2 2010 mobile marketing…