Coca-Cola Would Like to Teach the World to Emoji: Clinking Coke Bottles Pictogram Now on Twitter
Twitter and Coca-Cola Co. have teamed up to take advantage of the current craze for emojis. The companies are “testing…
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Food Advertisers Digesting Digital for Health Push
According to Adweek, food advertisers are living up to their promise to reduce the fat, salt, and sugar in products…
Google, Apple Top Coca-Cola as The World’s Most Valuable Brands
Coca-Cola is losing its luster as a global brand, at least when its competing with Google and Apple. Apple and…
Which Brand Bested Google to Become ‘World’s Most Valuable Brand’?
Apple has topped Google in the race for the world’s most valuable brand. Despite the utter beating Apple has endured…
Twitter Lands Record Advertising Deal
Kicking off the week with another major advertising milestone isn’t too shabby. On Monday, the Financial Times exclusively reported that…
British Back Apple Brand Over Google, Microsoft, Samsung
The Apple brand is strong in Great Britain. But it wasn’t always that way. Only recently has the Cupertino, California-based…
Coca-Cola’s SMS Troubles Continue
This week on the Tatango SMS Marketing Blog, Coca-Cola was taken to task – and apparently for good reason. The…
Ad Revenue Explodes for Mobile Theory After Opera Purchase
Mobile ad network Mobile Theory is having a phenomenon – and profitable – start to its summer. “In just three…
Can Mobile Marketing Rescue Sluggish Soft Drink Sales?
According to a new report in Ad Age magazine, it’s been a rough year for soft drink sales. In fact,…
Motricity Acquires Adenyo for $100 million
On Monday, Motricity announced its acquisition of Adenyo, a mobile marketing software firm. Motricity expects the transaction to close by…
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