When It Comes to Mobile Video, Native Content Shown to Improve All Metrics
Everyone knows that mobile video is a fast-growing — and increasingly popular — ad format. Now new research suggests that…
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Mobile Ad Giant Starts Fund to Encourage Better Mobile-First Video
In a move that illustrates the accelerating interest in mobile-first and mobile-friendly initiatives, Opera Mediaworks has launched a new Short…
RadiumOne: Get Ready for Mobile-in-Car Tech, Social Native, and Skyrocketing Mobile Video
Time does not stand still. And neither does technology. What can we expect in 2015? Everyone knows that mobile is…
MMA Shares Results of First Ever Mobile Video Benchmark Study
On Thursday, the Mobile Marketing Association shared the results of its first-ever Mobile Video Benchmark Study. The study, commissioned by…
Are Prison Visits About to Go Mobile?
Soon, visiting family and friends behind bars may not require a trip to the prison facility. Off-site digital video meetings…
Vine Lands On Kindle Fire Tablets Ahead of Instagram
Vine gained a small leg-up on Instagram early this week as Twitter’s 6-second video sharing application beat Instagram to the…
Mobile Video Growth Impacting Big Business
The rapid growth of mobile video is impacting big business in a big way. From expanding consumer access to popular…
Spending on Mobile Media to Top $200 Billion By 2017
Strategy Analytics this week issued a new report in which the firm predicts that spending on consumer mobile media services…
Yahoo Considering $50M Qwiki Acquisition
Yahoo’s acquisition spree may continue if the latest rumors prove as accurate as the last. Just as reports accurately predicted…
Video: Why Should You Make Mobile Mandatory in Your Marketing?
The Interactive Advertising Bureau UK has published a new video featuring a series of interviews with key speakers from Mobile…