In Europe, Online Ad Industry Responsible for Millions of Jobs, Billions in Value
According to a recent analysis by the Interactive Advertising Bureau (IAB) in the UK, the online ad industry in Europe…
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IAB Taps New VP of Industry Initiatives
Ahead of the weekend, the Interactive Advertising Bureau (IAB) announced the appointment of Joe Laszlo to the role of Vice…
IAB Announces New Board of Advisors for IAB Digital Video Center of Excellence
This week, MMW learned that the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence have just named…
In-House Native Advertising Divisions Becoming The New Norm in Digital Marketing
At this time last year, native advertising was still a somewhat controversial topic. However, at this point in time, native…
David Morris Elected Chairman of IAB Board of Directors
This week, the Interactive Advertising Bureau (IAB) Board of Directors elected David Morris, Chief Revenue Officer at CBS Interactive, as…
The Interactive Advertising Bureau and the FBI Join Forces to Combat Malware
Malware is software built for one reason and one reason only—to disrupt or damage your computer systems. This is why…
Internet Ad Revenues Accelerate to All Time Highs
2014 will go down in the history books as the best year to date for Internet ad revenues. You know,…
IAB Study: Native Advertising Boasts Benefits for Brands, Risks for Publishers
Who gets the goodies when native advertising is employed? In one of the largest studies of people’s attitudes towards native…
Industry Titans Encourage Renewed Focus on Multi-Channel Advertising
In an open letter to advertisers published Monday, the Interactive Advertising Bureau isn’t mincing words. The time to focus on…
Why Mobile Marketers Must Be Ready for Responsive Design in 2014
Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), says…