As social media marketers make their plans for 2013, understanding what worked well – and not so well – in 2012 can go a long way at making a savvy marketing strategy come into focus.
As the worldwide social media audience grows, the impact of wins and fails is amplified. Win, and your victory is that much sweeter; fail, and your disgrace will be played out on an extremely large, virtual public stage.
To help marketers avoid a devastating fail, the editors at MBA in Marketing Degree Guide decided to research the “Biggest Moments in Social Media Marketing” of the past year. And the results are intriguing to say the least.
“While the wins don’t generally reach the level of notoriety of the fails, most generated a viral response and positive publicity that would make any PR team drool,” the researchers behind the new infographic reveals.
Without further ado, here’s the infographic in its full glory. Check it out and weigh in with your thoughts in response below. Does the information presented here change your thinking about what works best in social media marketing today?
