Study: 31 Percent of U.S. Adults Prefer to Be Reached via SMS, 51 Percent Still Prefer Calls
According to a new Pew Research study, almost one-third of US adults prefer to be reached via text message rather…
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Open Letter To The Mobile Marketing Association
The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing software Tatango. At Tatango we use…
One In Three US Consumers Download Mobile Apps, 25% Of All Apps Are Used Daily
New research out from the Mobile Marketing Association (MMA) as part of the September 2010 U.S. Mobile Consumer Briefing indicates…