Per4mance Trak Promises Mobile Advertisers Coveted Real-Time Data
4INFO, a technology firm that ostensibly exists to try to solve the challenge of mobile attribution for major brands that…
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Millennial Media Helping National Geographic Channel with ‘Killing Lincoln’
This Sunday marks the world premiere of the National Geographic Channel’s first original factual drama, “Killing Lincoln,” which is based…
Verve Mobile Addresses The State of ‘Location Powered Mobile Advertising’
On the eve of the State of the Union address, Verve Mobile is publishing a national address of its own….
Augme Technologies Touts Hipcricket Milestone
Augme Technologies on Wednesday began boasting about the latest milestone of its mobile marketing and advertising subsidiary Hipcricket. Hipcricket has…
Pizza Keeps Delivering for Mobile Marketing
The pizza industry is doing wonders for the growth and expansion of mobile marketing, as some of the biggest names…
Innovation is Relative. Don’t Let it Move your Business Backwards
The following is a guest post by Greg Hickman, a mobile marketing consultant and founder of MobileMixed.com. Have you ever been…
2012 Super Bowl Ads: #MissedOpportunitiesGalore
The following is a guest post by Jeff Hasen, chief marketing officer for Hipcricket. Every year in the beginning of February, football…
Millennial Media Publishes New S.M.A.R.T. Report
On Thursday, Millennial Media published its newest S.M.A.R.T. report, which is providing some fascinating and thought-provoking insights into the growth…
3Seventy Mobile Mentor Series: A Practical Approach to a Mobile Strategy
Today we’re proud to introduce a new content series from 3Seventy’s Andy Kennedy called “Mobile Mentor.” While we focus mainly…
Millennial Media Details Successful RIch Media Mobile Campaign for Green Lantern Debut Across Europe
To gear up for the pan-European release of the movie Green Lantern this summer, mobile advertising powerhouse Millennial Media teamed…
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