Google Says Local Now Accounts for 40 Percent of Mobile Searches, “Distance” Now an AdWords Ranking Variable
Google today announced new mobile ad-units along with some interesting new stats in regards to mobile search. According to the…
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Political SMS Campaign Teaches New Dog, Old Trick
The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing software Tatango. With the explosion of…
How To Target Mobile Devices Using Mobile Search And PPC
The following is a guest post from Andrew Hudson, PPC Analyst at Epiphany Solutions. As I’m sure we are all…
Moolah Media Launches Real-Time Tracking For Its Mobile Click-To-Call Service
Moolah Media is a brand new startup, only launching out of private beta in January, and is today launching a…
Restaurant Sees 800% ROI, Boosts Click-Through By 539% With Mobile Click-To-Call
Google has long been a major proponent of click-to-call. It’s been a central element to their mobile display offerings, and…
Google’s Click-to-Call Advertising Goes National
When you’re Googling for something on your phone and hit sponsored results, it’s best if you can click that ad…
Google’s Click to Call is Here… Again
Google’s added two new features to its mobile search this week — “Click to Call” and “Popular Images.” Both are…
Google’s New “Pay per Call” Mobile Ads
Google is waging an all out war with Apple to be the most innovative in the mobile space, particularly when…
Skype Debuts Business-Funded Click-To-Call Service
Skype today launched a new solution dubbed “business-funded Click-to-Call,” in hopes of turning online searches for businesses into calls for…