Harnessing Mobile Messaging in a Cross-Channel World
The following is a guest contributed post by Bruce Swann, Senior Product Marketing Manager at Adobe Campaign. The Apple Watch…
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Move Over Mobile Marketing, Meet ‘Molecular Marketing’
Researchers from York University have sent a text message using vodka. No, that statement was not written by someone drinking…
How Texting Has Changed Political Scandals
Remember the old days, when rumors, candid admissions, or salacious photos were how political sex scandals were always exposed? In…
Mobile Marketing Coming to More College Bookstores
Mobile marketing has always been synonymous with youth. Fittingly, it makes perfect sense for college bookstore operator Follett Higher Education…
OTT Messaging Traffic Will Double P2P SMS Traffic By Year’s End
According to a new forecast issued by research firm Informa, consumers are on pace to send 41 billion over-the-top mobile…
comScore: Three Quarters of Mobile Subscribers Now Text
With each passing quarter, text messaging becomes an even bigger part of the typical mobile consumer’s daily life. In fact,…
AvidMobile Touts New Couponing Module For Mobile Marketers
The team at AvidMobile is exciting the mobile marketing community today with its unveiling of a new couponing module. According…
Short Codes are Not a Scam
Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides…
Dealing with Short Code Probation
The following is a guest post by Greg Hickman, a mobile marketing consultant and founder of MobileMixed.com. Hello and welcome…
Short Codes are a Scam, and SMS Marketing is Dying. Is there Hope?
Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides digital…